How Music Can Make Or Break A Sale

The idea of a jingle – a short sequence of notes intended to catch the attention of a prospective buyer – has been around for ages. It’s an advertising cliché. …

Geeking on a Budget

Here’s a modified column proposal I just posted in the Punch On Australia forums in response to a call for a new column: Look in any paper or read a …

Rob Farquhar, Author’s Brand

I had the idea of tracking down the Dilbert strip where Dogbert is about to offer Wally the “brand awareness” experience, but I’ve not read Dilbert in years, mainly because …