Expecting to Disappoint Revisited: The Tug of War
It’s been a little over six months since Kelly Gurnett published my “Reader QUIT” about expecting to disappoint on her web log, Cordelia Calls It Quits. And in that time, …
How Audience Marketing keeps me up at night.
Curse you, Danny Iny, you sleep-thieving bastard. On the recommendation of Jeff Goins, whose newsletters I need to read more often than I do, I got my sorry self out …
Business Web Integrations Podcast Episode 14: Geolocation (Google and Apple Location Mapping)
Episode 14 is up! Though Marcus is still waiting on his iPhone 5, he had a chance to play with one recently and discovered that Apple have replaced Google Maps …
Business Web Integrations Podcast Episode 11: Search Engine Optimisation Basics, Part 4
Episode 11 is up! In this episode, Marcus and I conclude our four part series on the basics of search engine optimisation by discussing links both to your site from …
Business Web Integrations Podcast Episode 10: Search Engine Optimisation Basics, Part 3
And it’s Episode 10 of the BWI podcast! We’ve made it into the double digits! Please listen in as Marcus and I get stuck into meta tags and image tags, …
Business Web Integrations Podcast Episode 9: Search Engine Optimisation Basics, Part 2
And hot on the heels of Episode 7 comes Episode 9, where Marcus and I delve into the structure of your content; specifically, how to use page titles and headings …
Business Web Integrations Podcast Episode 8: Search Engine Optimisation Basics, Part 1
Sadly, Episode 7 fell victim to a legion of recording issues and program crashes. So much for the number seven being lucky! Marcus and I hope to resurrect it soon, …
Business Web Integrations Podcast Episodes 5 and 6
Marcus and I have just made episodes 5 and 6 of the BWI podcast live for download! Episode 5: Content Management System (CMS) and Do You Need Flash Episode 6: How to …
Focusing on Fun
I keep trying to work this into a post about the movie Rounders, because I’ve been taking some inspiration from it lately, but the post comes out not saying what …
Business Web Integrations Podcast Episode 4: Ethical User Targeting and In-Depth Look at 5 Goals for Social Media
Episode 4 is up! We’re still wrestling with times a bit. My edit got the darn thing down to 45 minutes, and Marcus was able to lop another five off …